As electric vehicles (EVs) gain momentum across the UK, businesses have a unique opportunity to attract a growing demographic by offering EV charging services. With the government pushing towards a 2030 ban on new petrol and diesel cars, the shift to EVs is inevitable, and so is the demand for convenient, accessible charging infrastructure. For businesses looking to stand out, providing EV charging can turn your location into a key destination for eco-conscious drivers.
But how can your business leverage EV charging to increase footfall, customer loyalty, and profitability? Let's explore how you can transform your premises into an EV driver’s haven.
1. Tapping into a Growing Market
The number of electric vehicles on UK roads is surging, with over 700,000 fully electric cars registered by mid-2024. This growth isn’t limited to private car owners; commercial fleets and public transportation systems are also electrifying rapidly. EV drivers are seeking locations where they can charge up quickly and conveniently while working, shopping, or dining.
By installing EV charging stations, you’re not only attracting these drivers but also catering to an environmentally conscious audience that actively seeks out businesses that align with their values. Offering charging facilities signals your commitment to sustainability, which can lead to a broader appeal across demographics that prioritize green credentials.
2. Positioning Your Business as a Key Destination
Adding EV chargers is not just a utility; it’s an invitation. Unlike petrol stations, where drivers are in and out within minutes, EV charging often requires 30 minutes to several hours, depending on the charger type. This dwell time presents a huge opportunity for businesses. Whether you run a retail shop, restaurant, hotel, or service station, this captive audience will be looking to pass the time in ways that benefit you.
Consider how you can complement this charging time with other offerings:
Retail outlets can see an increase in browsing and purchasing while drivers wait for their cars to charge.
Cafes and restaurants can offer special discounts for EV drivers while charging.
Hotels can market EV charging as an essential service for guests arriving from long distances, making it a key deciding factor for bookings.
Gyms or leisure centres can offer EV drivers incentives to work out while their vehicle recharges.
Positioning your business as a destination for EV drivers gives you the edge over competitors who have yet to adopt this trend.
3. Boosting Customer Loyalty with Convenience
Convenience is king. With a growing number of EV drivers reliant on charging networks, the convenience of your business location could drive repeat visits. For regular commuters or travellers, having a reliable charging point they can count on is a powerful motivator to return.
Implementing loyalty programmes for EV drivers is another great way to build lasting relationships. For example, you could offer free or discounted charging for regular customers who spend a certain amount or create a subscription model for frequent users.
You can also offer exclusive services such as pre-booking chargers through an app, or real-time updates on charger availability, making your location a stress-free option for drivers who might otherwise worry about finding a spot.
4. Generating Revenue from Charging Infrastructure
While offering EV charging can attract customers, it also opens up new revenue streams. Charging drivers for use is one obvious approach, but there are multiple ways to make the most out of this infrastructure.
Tiered pricing: Offering different rates for fast chargers versus standard ones, or for peak and off-peak times, can help maximise profitability.
Partnerships: Consider partnering with national charging networks, such as Pod Point or ChargePlace Scotland, to attract users of their services to your location.
Advertising opportunities: Charging stations can act as billboards for your business or third-party advertisers, creating a further revenue source.
5. Improving Your Brand’s Sustainability Credentials
The race to net-zero emissions is accelerating, with the UK government setting ambitious goals for decarbonisation. As businesses grapple with how to cut their carbon footprints, installing EV chargers offers a tangible and highly visible step towards sustainability. EV charging solutions can also contribute towards green certification schemes such as BREEAM, improving your building’s energy efficiency rating.
For brands looking to position themselves as environmentally responsible, this visible infrastructure is a key symbol of change. Customers, investors, and partners are increasingly looking to align with businesses that are taking the lead in sustainability. Offering EV charging can become a powerful component of your wider corporate social responsibility (CSR) strategy.
6. Attracting Corporate Partnerships and Fleet Customers
Another significant opportunity is attracting businesses with EV fleets. Corporate fleets are increasingly switching to electric, and they’ll need reliable charging infrastructure to keep their vehicles on the road. By positioning your business as a hub for fleet charging, you can tap into partnerships with local delivery companies, taxis, or service providers that rely on EVs.
Additionally, larger corporations with sustainability goals may choose to partner with businesses that offer EV charging for their employees or customers, giving you yet another avenue for growth.
7. Building Community and Driving Local Footfall
Installing EV charging stations can also turn your business into a local hub for the community. EV owners are often passionate about sustainability and may be seeking places that align with their eco-conscious lifestyle. You can foster local loyalty by offering tailored promotions, hosting events, or even serving as a meeting point for local green initiatives or electric vehicle enthusiasts.
Being part of the larger EV community also strengthens your reputation, helping to drive word-of-mouth recommendations and making your business a go-to spot for those seeking to recharge both their vehicles and themselves.
Embrace the EV Revolution
The rise of electric vehicles offers businesses an exciting opportunity to tap into a growing market while demonstrating leadership in sustainability. By offering EV charging facilities, you not only increase foot traffic and dwell time, but you also show a commitment to environmental progress. This, in turn, drives customer loyalty, boosts your brand’s reputation, and opens new revenue streams.
The shift to electric mobility is here, and businesses that take advantage of this trend now will thrive in the future. The question is, will your business be part of the journey?
For more information on how Blink Charging can support all your EV Charging needs contact one of our industry experts today.